Rockmount Ranch Wear Blue/Pink Plaid Vintage Western Cowboy Poster stars Worn on stage by Eric

Worn on stage by Eric Clapton

Traditional tooling

Rockmount maintains the art like no other brand

they once were in hundreds of stores across the country

Cotton gabardine

Rockmount Ranch Wear Blue/Pink Plaid Vintage Western Cowboy Poster stars Worn on stage by EricGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation